OPTIMIZED KINETICS
OPTIMIZED SOLUTIONS FOR ELECTRIFIED TRANSPORT
Our mission is to revolutionize transportation by providing innovative and sustainable electrified transportation planning solutions that reduce environmental impact, enhance urban mobility, and ensure equitable access for all communities.
Our Services
Optimized Kinetics provides innovative electrified fleet transition plans for government bodies, public fleets, and private entities, focusing on cost, reliability, and emissions implications.
Optimal plans for:
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Electrified routes
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Placement of charging stations
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Selection of charging equipment
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Charging schedules
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Integration strategies for distributed energy resources
Projections for:
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Total cost of ownership
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Levelized charging costs
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Required capital investments
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Minimum battery specifications
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Human health impacts
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Greenhouse gas emissions
Optimize Your Fleet Electrification Strategy
Our fleet electrification tool helps planners turn fleet electrification strategy into a clear, testable decision process. Instead of relying on static assumptions, the dashboard lets teams adjust core drivers like energy prices, incentives, vehicle cost trajectories, and charging flexibility, then immediately see how total cost, replacement timing, and electrification outcomes shift across the full fleet. The goal is to make long-horizon planning practical: compare scenarios, understand tradeoffs, and identify where policy or operational changes create the biggest impact.
This video shows that interactivity in action, including slider-driven sensitivity testing and immediate visibility into operational impact. Together, those views connect economics to real operations, linking high-level investment choices with how vehicles actually move through the system. The result is a tool that supports faster alignment across technical, financial, and operational teams while increasing confidence that electrification decisions are grounded in both data and real-world fleet behavior.
Watch the demo to see how it works:
Expertise You
Can Trust
Our solutions simulate operations to meet reliability requirements and utilize an optimization framework to minimize costs and emissions based on fixed capital investments, achieve specific electrification metrics at the lowest system-wide cost, and provide plans for minimizing total cost of ownership over time through a system-wide electric transition. By offering actionable insights and rapid, scalable solutions, we help our clients navigate the complexities of electrification, ensuring sustainable growth and innovation in the transportation sector.
Transitioning to electric fleets presents a complex challenge that requires robust modeling to ensure a seamless transition and achieve financial savings. Unlike traditional fuels, electricity costs and emissions vary by time of day and can be optimally scheduled for entire fleets. Electric fleets may experience varying operations due to changes in battery and charger performance influenced by environmental conditions such as low and high temperatures.
About Us
At Optimized Kinetics, we specialize in innovative electrification planning for government bodies, public fleets, and private entities. Our focus is on delivering optimized electric fleet transition strategies that prioritize cost efficiency, reliability, and environmental impact.
We provide tailored solutions that include electrified route planning, charging station placement, EV supply equipment selection, charging schedules, and integration with distributed energy resources. Additionally, we offer detailed projections on total cost of ownership, charging costs, capital investments, battery requirements, health impacts, and greenhouse gas emissions, helping our clients achieve their performance, financial, and sustainability goals.
Sectors
Optimized Kinetics is dedicated to serving transit agencies, commercial fleets, municipalities, and states. We focus on clients planning cost-efficient electrification programs, offering quantified insights into their potential savings and emission reductions through our expert solutions.
Public & Private Transit
Municipalities, Cities & States
First- and Last-Mile Delivery
Commercial Vehicle Depots
Institutional Charging Hubs
Overnight Charging Hubs
Airport Operations Fleets
Construction Equipment Fleets
Off-Road Vehicle Fleets
STTR Phase I: Blueprinting Electrified Transit System Implementation
This project developed a system level optimization framework to support cost effective transit fleet electrification. Electrifying bus fleets requires coordinated planning across vehicle procurement, charging infrastructure deployment, grid capacity, and daily operations. Conventional approaches often rely on fixed bus to charger ratios or heuristic decision making, which can lead to oversized infrastructure and unnecessary capital costs.
Fleet Electrification Tool
This project involved developing a system-level decision support platform for cost-effective fleet electrification planning. Electrifying a fleet is not only a vehicle procurement problem; it requires coordinated decisions across replacement timing, charging access, energy prices, incentive structures, and operational feasibility. Conventional planning methods often depend on static assumptions or one-off spreadsheet scenarios, which can mask tradeoffs and lead to overbuilt infrastructure, underperforming deployments, or avoidable capital risk.
Recent
Projects
Recent Projects
Team
Jason Quinn, Ph.D.
Chief Executive Officer
Jason has dedicated his career to navigating the transition to low-carbon technologies, with a core focus on electrified transportation. He has led multidisciplinary teams in developing innovative tools to support transportation planning. A serial entrepreneur, Jason has founded multiple successful companies in the sustainability and decarbonization sectors. He earned a Ph.D. in Mechanical Engineering from Colorado State University, complementing his master’s degree in Nuclear Engineering and Engineering Physics from the University of Wisconsin-Madison. In his free time, he enjoys disconnecting on the rivers of the West with his family, driven by a passion for the outdoors that motivates his search for technological solutions to reduce carbon emissions.
Noah Horesh, Ph.D.
Chief Technology Officer
Noah holds a Ph.D. in Mechanical Engineering from Colorado State University and specializes in system-level optimization through techno-economic analysis and life cycle assessment for electrified transportation. His career encompasses a diverse array of projects, including the optimized deployment of nationwide charging infrastructure and the development of advanced algorithms for electricity market participation with energy storage systems. While at Argonne National Laboratory, Noah played a pivotal role in developing a public tool for the deployment economics of community charging hubs, providing property managers with essential planning guidance. His expertise ensures that electrified transportation systems are both economically viable and environmentally sustainable. Beyond his passion for sustainable transportation, Noah enjoys cycling and exploring national parks.
David Trinko, Ph.D.
Chief Data Scientist
Throughout his education and career, David has cultivated a broad understanding of transportation electrification, covering the subtleties of vehicle powertrain control and the complexities of nationwide charging infrastructure planning. Since completing his Ph.D. in Systems Engineering, David has been dedicated to finding effective strategies to ease and speed the electric vehicle transition. As a former employee of the Electric Power Research Institute (EPRI), David brings a wealth of experience working with a wide array of stakeholders including utilities, fleets, and cities. Taking advantage of the latest breakthroughs in computing and artificial intelligence, he has developed novel ways to discover optimal electrification solutions by understanding all the interlinked systems - vehicles, power infrastructure, and people – and how their needs interact. When he's not revolutionizing transportation, David spends his time climbing mountains, sitting around with friends, and reading difficult books.
Contact Us
Whether you need consultation, system design, or projections, our expert team is here to support your transition to clean, efficient transportation. Contact us today to learn how we can help you achieve your environmental and operational goals.